Video streaming app TikTok says it will offer text-only posts as competition among the social media giants intensifies.

The platform says the new feature gives users “another way to express themselves”.

Earlier this month, TikTok launched a new music streaming service on rival platforms like Spotify and Apple Music.

And on Monday, Elon Musk’s Twitter dropped its famous blue bird logo and switched to a black and white X.

TikTok users will now be offered three options on the app – post a photo, video or text. They will also be able to personalize posts by adding audio, location, or duets, which are video responses to posts from other TikTok users.

“These features make your text messages as dynamic and interactive as any video or photo message,” says TikTok.

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TikTok, owned by China’s ByteDance, recently launched its new music streaming service, TikTok Music, in Brazil and Indonesia.

Last week, the company also launched a beta version of the service in Singapore, Mexico and Australia. A spokesperson said it will allow users to “listen, share and download the music they discover on TikTok, as well as share their favorite tracks and artists with their TikTok community.”

The app is testing other features, including a new landscape mode, with some users around the world.

By 2021, TikTok has become the most popular online destination in the world as it has more hits than even US search engine giant Google.

That year, the app also said it had more than 1 billion active users worldwide.

Competition between rival social media companies – such as Instagram owner Meta and X, Mr. Musk’s rebranded Twitter platform – has intensified in recent weeks. This month, Meta’s new Themes platform hit the Apple and Android app stores in 100 countries, including the UK.

Meta boss Mark Zuckerberg later said his company’s Threads platform had registered more than 100 million users in less than five days.

Also this week, the blue bird’s branding on Twitter has been replaced with a logo with a white X on a black background.

According to Musk, the term tweet will also be replaced by “x”.