Snapchat on Tuesday announced a new rewards program for India-based Snap AR creators. Dubbed “Lens Creator Rewards,” the initiative will reward Indian developers who use the Snap AR platform to create filters and other augmented reality (AR) experiences that will be made available to Snapchat users worldwide. increase. Snapchat has been aggressively releasing new features and engagement strategies lately. Finally, the company is targeting sales of almost US$1.13 billion (approximately Rs. 9.264 billion) in the third quarter of his 2023.
Under this scheme, Indian lens developers will be rewarded with up to US$7,200 (roughly Rs. can be obtained. This benefit program is open to new and current members of the Lens Studio community in approximately 40 countries, including India. Snapchatter loves Lens, built by his global AR community of over 300,000 AR creators, developers and teams around the world. “We are committed to rewarding the value AR creators bring to the platform through our new Lens Creator Rewards Program,” said Joseph Darko, Global Head of AR Developer Relations at Snap Inc. said in a press release.
Snapchat he started in September 2011. The app allowed users to share images and text content, but it disappeared after 24 hours. The platform has since added voice and video calling to its capabilities. In January 2015, the platform introduced Lens functionality, offering filters for users to try. With this effort, Snapchat hopes to create incentives for virus filter developers. Snapchat’s decision to release in India isn’t all that surprising, as the rewards program is already rolling out in other countries. Back in March, Darko Gadgets told 360 that Snap’s Indian AR creator community will grow by 60 percent in 2022. This community is made up of his active users of Lens Studio, Snap’s free desktop application designed to help artists, designers, and developers create AR experiences for him. Meanwhile, Snapchat’s revenue for the quarter ended June 30 was US$1.07 billion (roughly Rs.8.769 billion), beating analyst estimates of US$1.05 billion (roughly Rs.8.68 billion). . The app also saw 397 million daily active users in the second quarter, up 14% year over year.
In January 2015, Lens functionality was introduced to the platform, providing filters for you to try. With this effort, Snapchat hopes to incentivize virus filter authors.
Snapchat’s decision to launch in India isn’t all that surprising, as the rewards program has already been launched in other countries. Back in March, Darko Gadgets told 360 that Snap’s Indian AR creator community will grow by 60 percent in 2022. This community is made up of his active users of Lens Studio, Snap’s free desktop application designed to help artists, designers, and developers create AR experiences for him.