YouTube is in the midst of testing a novel feature that automatically accentuates the ‘Subscribe’ button whenever the word ‘subscribe’ emerges within a video. This experimental update has been spotted across a diverse array of content, suggesting that the platform has seamlessly automated this process. Simultaneously, YouTube has been exploring several other potential enhancements. For instance, there are indications that the platform might soon enable users to identify songs by humming a portion of the tune. Furthermore, YouTube is reportedly in the process of revamping its ‘Skip Ads’ button, making it smaller, converting ‘ads’ to lowercase, and adding an angled border with reduced letter size.

As part of this new experiment, the ‘Subscribe’ button visibly responds when content creators urge their audience to subscribe to their channel within their videos. Traditionally, creators often employ custom animations to encourage subscriptions. YouTube’s latest trial augments these efforts by causing the ‘Subscribe’ button to shine when the word “subscribe” is spoken in a video. This automated feature is now visible to certain users.

Additionally, YouTube has been evaluating a feature that allows users to identify songs by humming a melody, though this capability is currently undergoing testing with a select group of Android users. Furthermore, the platform is in the process of redesigning the ‘Skip Ads’ button, opting for a smaller size, lowercase letters, and an angular border.

These ongoing developments exemplify YouTube’s commitment to enhancing user engagement and experience on its platform.