Amazon has joined the generative AI wave, spurred by the success of OpenAI’s ChatGPT. At the re:Invent conference in Las Vegas, Amazon introduced ‘Q,’ a generative AI-powered chatbot tailored for Amazon Web Services (AWS) customers, primarily catering to businesses. Q aims to enhance customer interaction by providing real-time responses, assisting in content creation, and executing tasks as directed.
This AI assistant enables Amazon to promptly address inquiries from AWS customers, facilitating immediate and real-time communication between the company and its clientele. Q is equipped to identify key elements in customer-agent interactions, draft professional emails, generate ideas, summarize reports, explain concepts, and compose articles for businesses.
In a blog post, Amazon Web Services highlighted Q’s purpose, stating, “Amazon Q provides immediate, relevant information and advice to employees to streamline tasks, accelerate decision-making and problem-solving, and help spark creativity and innovation at work.”
To access Q’s customized features, pricing, and options, AWS users can choose from two or more plans, reportedly priced between $20 (approximately Rs. 1,666) and $25 (approximately Rs. 2,083).
The blog further explained that Amazon Q tailors its interactions to individual users based on their existing identities, roles, and permissions within a business. It searches connected data sources to create relevant and detailed suggestions, such as for social media posts, while also indicating the source document used to generate the answer.
While Amazon Q is currently available for preview in AWS Regions US East (N. Virginia) and US West (Oregon), the company has not provided a timeline for its expansion to other parts of the world.
Amazon anticipates that Q will be particularly beneficial for software developers, IT professionals, business analysts, and content writers. The platform taps into the growing trend of generative AI, with popular platforms like ChatGPT and Google’s Bard gaining widespread attention. Hardware giants such as OnePlus, Samsung, and MediaTek are also incorporating generative AI into their products and services.