On Thursday, December 14, Honor and Porsche Design officially announced their global collaboration, aiming to infuse cutting-edge innovation and premium design into smart devices. The partnership marks a strategic alliance between the Chinese smartphone brand and the luxury lifestyle brand, with the inaugural product set to launch in China in January next year. While the specific device remains undisclosed, there are indications that a co-developed variant of the upcoming Honor Magic 6 series could be part of this collaboration.
Honor took to Weibo to unveil the partnership with Porsche Design, sharing a poster featuring both brand logos accompanied by the tagline “Born for Pioneers.” Honor CEO George Zhao expressed enthusiasm about the collaboration, emphasizing the merge of exceptional design and outstanding performance to deliver state-of-the-art technology in the premium smart device segment. He stated, “Honor’s human-centric design melds with Porsche Design’s brand philosophy to create intelligent luxury products that will accelerate the mobile lifestyle of tech enthusiasts and Porsche aficionados alike.”
In addition to the announcement, Honor shared an image paying homage to Professor Ferdinand Alexander Porsche, the original designer of the iconic Porsche 911. Notably, Honor’s former parent company, Huawei, previously collaborated with Porsche Design on editions of Huawei Mate smartphones.
The first jointly developed smart device from Honor and Porsche Design is scheduled for unveiling in January 2024 in China. While the device’s name remains undisclosed, there are hints that a Porsche Design edition may be introduced alongside Honor’s Magic 6 flagship lineup, anticipated to launch early next year. The Magic 6 series is expected to feature the Snapdragon 8 Gen 3 SoC with AI integration, upgraded satellite communication features, a Magic Capsule feature reminiscent of Apple’s Dynamic Island, and advanced camera capabilities, including a 160-megapixel periscope zoom camera and OmniVision’s OV50K main sensor.