Threads hasn’t launched a web version yet, but the app has provided a new update to give more prominence to social reposts.
Meta changed two things regarding reposts on the app. First, there’s now a dedicated “Repost” tab on the profile page, so people can quickly browse through all of the user’s reposts. Earlier this month, the company rolled out a new option on the settings page to let users see their own favorite posts.
Second, users can now also watch replays in a reverse-timed “Next” stream. Before the last update, you could only see reposts by other users in the “For You” algorithm feed. Instagram manager Adam Mosseri said the change was “based on your feedback.”
Admittedly, this update isn’t as drastic as when Twitter introduced the Retweet feature in 2009. But with this change, people will likely see more posts on the “Follow” feed.
This is part of a series of hooks developed by the Topics team to increase engagement, which has dwindled over time. Since its launch last month, the app has introduced features to share a Topic post directly to the Instagram feed or send it via Instagram DM.
However, it would be nice to have a web version of Topic of the Week where X (formerly Twitter) made TweetDeck a subscriber-only feature.