Government Prohibits “Dark Patterns” on E-commerce Platforms to Safeguard Consumer Interests
In a significant move to safeguard consumer interests, the government has implemented a ban on the use of “dark patterns” on e-commerce platforms. These deceptive tactics, designed to mislead customers or manipulate their choices, will now face strict regulations. The Central Consumer Protection Authority (CCPA) issued a gazette notification titled “Guidelines for prevention and regulation of dark patterns” on…